Scientific-Based Fitness Influencer
Client
Jeff Nippard
Year
2024
Jeff Nippard is a popular online creator who boasts over 6.7+ million subscribers on YouTube. Polaflex Design and Jeff Nippard have worked together for over 7 years to ensure his personal brand & YouTube thumbnails are both: visually immaculate and optimized for positive algorithmic movements.
Scope of Work
A Pillar of the Fitness Community.
Jeff's branded image was built from the ground up. Minimal, bold and professional were the 3 major factors in developing the image. Jeff is a content creator with a BSc in biochemistry/chemistry, serving long-form content which is educational and science backed. Taking those factors into consideration, professionalism shown through-out his image is an integral part of his brand.
Meticulous Attention to Detail.
No shortcuts, no trickery - just patience and experience. All of the thumbnail elements created for Jeff Nippard were done by hand to delivery agency-level results.
Capturing Interest & Following Trends.
The purpose of a YouTube Thumbnail is to capture the interest of viewers and is often undervalued as thumbnails play a crucial role in setting the tone of what to expect from the content the creator has produced. I followed design principles which have proven time and time again to work in the Fitness niche and what fits Jeff's brand requirements.
