Australia's Solution to CBD
Client
Brighter Days
Year
2024
Brighter Day's CBD approached Polaflex Design as a small-startup company with nothing but a bare-bones Logo Design, looking to take a leap forward in the industry. I developed a full product line restructure with labels and packaging designs and a social media shake-up to complete the overhaul. With the help of their new brand image, product line and extensive ad-based marketing approach, Brighter Days were equipped with the design they needed to attack the Australian Cannabis Oil market.
Scope of Work
The Female Gaze.
Brighter Day's design principles leans towards a feminine audience, we achieved this by smart and calculated choices of font mixtures and delicate vector patterns which are consistent through the entire product range to stay on brand.
Colour & Product Exploration.
The CBD product line was created before production had begin from the supplier, meaning I had the creative pleasure in providing different concept ideas. I experimented with 2 major factors: Amber coloured glass bottles to match the natural hue's of the coconut-based CBD oils and to help our off-white label base standoff and capture attention on the shelves. The dropper top was the remaining factor, as I experimented with a stock-black look and also coloured samples.
